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Do You Need Leadership Brand?

Updated: Nov 17, 2019

Do you know what your most valuable professional asset is?

It’s the professional asset that lasts the longest and that you work the hardest at – your personal brand. I do a lot of work with my clients on their personal brand. Recently I find myself working with more clients on proactive leadership. I’ve begun to think and do more work to develop defining leadership brand. Leadership in execution is challenging. There are no playbooks, there are no quick wins and it’s distinctive to each leader. Despite the hard work to be a great leader, there’s data to back how great leadership translates into great business performance. I’d also offer that there’s room for more leadership and better leadership. I see leadership as a space where there is a lot of potential and new approaches to be tried.

The leadership brand difference

Leadership brand could be considered your personal brand, only used in different situations. For me leadership moments are proactive, are team or client centric and include inspiration or influence. I do see a difference. For an experienced professional, it’s the leadership brand that becomes their place of aspiration and professional development. In the post Leadership Lessons from Mom, I shared Pivotal Coaching’s leadership model. The final layer of the model is leadership and what a leader needs to execute one. What’s encompassed in great leadership is:

  1. High performing teams

  2. Deep client relationships

  3. Impactful influence

  4. Brand communication

  5. Leadership presence

When you think about your leadership brand, what are you being intentional about? What are you aspiring to? If you like a definition of leadership to augment your thinking, here’s how I define it: Defining leadership.

Branding moments

Take a moment to reflect on a time you were in a leadership capacity and in a situation that when you think of it now, you would have done things differently. You would have said it differently, you would have engaged a team member differently or perhaps you would have been bolder in a decision or action. Those moments, those leadership branding moments, are very important and long lasting. It’s in those ever so brief moments where people define your leadership brand. Brand is defined by how others see you.

How are your leadership moments building your leadership brand? If you haven’t watched Lollipop Leadership, take a moment to hear Drew Dudley’s Leading with lollipops. Your leadership branding moments can happen in minutes and in unexpected ways. Being intentional and acting upon the leadership brand you want to be ensures you show up for every moment as you want to be.

Are you proactive or reactive?

Many would answer this question as, “It depends on the situation”. There is a distinctive difference between management and leadership.

The difference between management and leadership

is the difference between reactive and proactive.

Proactive takes you to leadership. Leadership takes planning and time. The schedules of the leaders I work with is where proactive leadership can fall apart. Prioritization, delegation, empowerment, time blocking and task bundling are themes to consider when you need to find time in your calendar.

It’s up to you

Applying your leadership brand isn’t difficult or contrived when it’s based off your core personality. Leadership from the inside out. Personal brand from the inside out. Know who you are and how you’ll show up. Once you’ve got that in hand then it’s a matter of putting it to work.

Do you really know your leadership brand?
If you’re not sure, let’s have a conversation.


About Lisa W. HaydonLisa W. Haydon is the President and Founder of Pivotal Coaching Inc. She left her comfortable corporate career several years ago to follow her passion of helping people realize their potential and companies to realize high performance. Lisa is a growth focused entrepreneur, leadership development consultant and certified executive coach. To her clients, she brings business experience with prestigious corporations and continuous education. Lisa’s work in business operations and B to B sales expertise allowed her to create a differentiated coaching model and client experience. Lisa and Pivotal Coaching are known for 1:1 and cohort Programs in leadership development and sales effectiveness.

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